It’s not easy to describe who I am, my life, my work, and all in a couple of lines but here is my attempt:
I am Francesca and I grew up in the countryside in northern Italy. It is in that countryside that Pamé has its roots, but before founding my floral design studio I worked as an architect for over ten years. It took me quite some time to realize that it is designing with nature that truly makes me happy and that is why I decided to professionally get into floral art.
It is here, in my grandma’s small orangery, that I began surrounding myself with flowers and create my compositions. I am inspired by shapes, colors, textures, and scents. To me, each arrangement is a project, an architecture I build around the starring flower.
I believe in the importance of nature and beauty in our day to day life. To me, it is the attention to detail that makes the most ordinary things become true luxuries: what surrounds us has a great influence on our wellbeing.
It has been repeatedly proved that nature makes us healthy and that flowers make us happier, more creative and energetic! And as the world gets busier and more digital they become increasingly important.
My mission is for my flowers to make you as happy as they make me!
I believe that little gestures have an immense impact on people. They make us feel loved and part of a community. I have always loved this quote by Winston Churchill:
“We make a living by what we get; we make a life by what we give.”
My workshops are very special to me. I like to call them Flower Parties. I want to share these special moments with people who come as they are, to celebrate creativity and life. Anyone can join. Together, we experiment with flowers, textures, music and colors.
I care about our precious environment. I only propose one design per week to considerably reduce flower waste and my creations are delivered by bike across Geneva. I do my best to use seasonal flowers and to source them locally as much as possible.